I virtually participated in a few sessions of the conference held by the Federal Consortium for Virtual Worlds this past week. From my vantage point (about 20 feet away...and more than 500 miles away) it looked to be well attended by a wide range of professionals interested in virtual worlds. I suspect that they'll post video clips on the site at some point (as they seem to have done that for past events).
http://www.ndu.edu/irmc/fedconsortium.html
McDonald’s is the sponsor of an enigmatic Olympic-themed online game called The Lost Ring.
So I was feeling a little out of the loop when I read this. Guess I need to get back on the Unfiction mailing list. ;) In any case, sounds like a great game - and good to see that there is still large corporate interest in funding immersive gaming experiences.