to be or not to be...fun

From Wired:

Trying to Design a Truly Entertaining Game Can Defeat Even a Certified Genius

I think there's something to be said about finding the right audience...Arden may not have appealed to the WoW set, but I suspect there's an audience out there that would have thought it was the best thing since sliced bread to have less emphasis on fighting. I'd add a #6 that says something along the lines of - never underestimate the power of marketing (or the price tag for good marketing).