I got a note that said this game had launched earlier this week and took a quick peek but still haven't had time to look around in more detail. I attended a GDC presentation given by Jane McGonigal, one of the game's creators and an ARG scholar. She announced that the WWO game would be forth-coming and also talked about her work on the I Love Bees ARG for Halo 2 ...and it turns out that she was a former Conference Associate.
Anyway - it was picked as today's cool site of the day, here's the blurb:
"Everyone knows that 'some day' the world may face an oil shortage.
What if that day was sooner than you thought? How would your life
change? Well, 'some day' is now. You are invited to enter a month-long
alternate reality game at: www.worldwithoutoil.org where an oil shock
is going on. Go to worldwithoutoil.org each day to see the latest
developments in the crisis. Take a moment to seriously imagine how
these developments impact you and then tell us. You can send e-mail,
link to your blog post, or call our 800-number and leave a message.
Tell your story by uploading video and photos of the crisis. Each
story is a bit of evidence that this issue is real. Become a Netizen
Hero. Play it � before you live it."
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